Author: Colleen O'Shea

Giving It Away: How FREE ICE Made a Difference to One Small Town

What do you do when your ice is under-utilized and the number of participants in your youth skating programs are continually dropping? The Town of Amherst, Nova Scotia initiated a “No-Fee Ice Time for Youth” pilot last season to see if free ice would boost enrolment — and it did. It also provided some other surprising benefits which hadn’t been imagined when the program was designed. In fact, the pilot was so successful, the Town will be extending it for the 2017-18 season. But before Ice Allocation Policy #72300-09 became a reality, it needed to be sold to the Town Council. After all,...

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Fundraising for a New Resurfacer

When you need a new ice re-surfacer, how do you go about fundraising the money you need? And how can you be sure that what you really want isn’t different from what you really need? Here are a couple of stories that might give you ideas for your own arena. The first is the how one group turned to crowdfunding; the second is selling Zamboni rides in exchange for donations! In February 2016, with their old resurfacer grinding to a halt, the Pittsfield, MA-based Boys & Girls Club of the Berkshires turned to the crowdfunding site GoFundMe to try and raise the...

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